What do you need to know when you use a search engine?
- The ranking of the search results doesn’t tell us anything about the quality or reliability of the information.
- Look at more than just the first ten hits.
- The first few hits are often purchased advertisements.
- Find out who has produced the information and what the intentions of the website providing it are.
TIP: See how other organizations rate the website. You could, for example, search for the name of the website together with the words “evaluation” or “review” as your search terms.
Be cautious if
- the website talks about curing serious diseases.
- the terms “mainstream medicine” or “Western medicine” are used negatively, and are contrasted with “holistic” or “natural” medicine.
- ads for products related to the information appear next to it.
- products are sold directly on the website or indirectly through linked online shop pages.